Elegance is a brand formed recently. It is owned by Craft International Pvt Ltd. started its retail operations at Key locations in Lahore, Karachi, Islamabad, Rawalpindi, Multan, Sarogdha, Sialkot, Faisalabad as well as Dubai & Canada. Established in 2003, Craft Textiles has grown to become the largest manufacturer of embroidered cloth in Pakistan with 23 Schiffli and 50 multi-head latest computerized machines. The brand provides designer embroidered clothes for women. Recently, Elegance summer collection 2013, consisting of stylish dresses for women, was launched.In it are two piece and three piece suits. It includes fully embroidered dresses. Long shirts with embroidered fronts are accompanied with dupattas and trousers in each of the dresses in Elegance collection 2013. Lawn, Swiss brochia, Swiss Jacquard and plain Swiss fabric used in this collection. They can be worn casually or they can be used for party wear. Moreover, the dresses in Elegance summer collection 2013 are suitable for all types of women whether they are young or old, modern or conservative.