Elan at PFDC L’Oreal Paris Bridal Week 2013
The collection draws inspiration from the pomp and pageantry of traditional eastern royalty and features a fusion of classic and modern bridal wear. The ensemble creatively incorporates the use of nets, laces, organza and variations of sheer fabrics in a dynamic range of shades including pastels and jeweled tones…. The silhouettes employed in the collection are a departure from established norms and feature a mixture of feminine cuts and shorter lengths. Pearl sequins, resham and gota have been imaginatively used as embellishments and highlight the overall fusion of traditional and modern bridal fashion.
Speaking about her participation at PFDC L’Oréal Paris Bridal Week, Creative Director Élan Khadijah Shah said, “It is always a pleasure to be a part of PFDC L’Oréal Paris Bridal Week, a fashion extravanganza which heralds the onset of the Pakistani wedding season. It has become one the most prestigious platforms nationwide and has played an important role as a contributor to the livelihood of many by keeping the traditional art form of bridal embroidery alive’.